1.1.5
Digital Marketing
There are two digital marketing methods Shasta Head Start uses to locate and recruit families that could benefit from Head Start.
Online survey on the Shasta Head Start website, a family member or guardian can click on the Apply for Head Start Services button to access an online survey.
Whenever a family completes the survey, the responses are included in a report, which the ERSEA department checks daily.
ERSEA follows up by accessing the survey and clicking the “Continue” option on the “Staff Only: Follow-up” question.
Here, they can add additional notes to the family’s survey responses and copy the information into the ChildPlus Recruitment and Referral module.
Finally, an Enrollment Coordinator contacts the family to explain the program, discuss what documents they may need to gather, and schedule an eligibility interview.
OM Media
SHS works with a company called OM Media to create a social media presence and track online searches for Head Start in the area. This company maintains a version of our SHS website, and if a parent contacts us using the phone number or email from that site, the call or email comes to ERSEA and is labeled as “Digital Recruitment.” Shasta Head Start is charged each time we use these search results.
Note: It’s important to pick up these calls quickly, as the caller rarely leaves a message.
The Enrollment Coordinator enters the information on this potential recruit into the Recruitment and Referral module. She or he then contacts the family by the next business day and uses the module to gather more information, explain the program, discuss what documents they may need to gather, and schedule an eligibility interview.
OM Media sends a monthly report tracking the number of searches, calls, and emails that have come in from their marketing efforts. All digital recruitment calls are recorded, and we can access them for review purposes.